5 Simple Changes To Boost Your Blog

5 Simple Changes To Boost Your Blog

From time to time, your blog may experience dips in traffic and popularity, or you might just get an overall sense that your site is underperforming. If this is the case, then the following tips — from web hosting to site layout — might just be the answer you’re looking for.

As a blogger, your site may be a place to write down your thoughts and have the occasional rant, or it could be a fully-fledged brand that you’ve worked hard to establish. Either way, a blog is something you have put a lot of time and effort into, so naturally, you want it to be successful. There are many ways a blog can be changed for the better. Some are advanced, while others are fairly straightforward and don’t require much effort.

From introducing keywords to choosing the right website hosting option, let’s look at five ways that any blog can attract more viewers and become more successful.

1. Mobile-Friendly is Essential

In 2016, mobile internet overtook desktop as the most popular way people chose to get online. Mobile-friendly sites are websites that maintain their appearance when being accessed on a mobile device. In the digital age, where so many people use phones and tablets to go online, this has become essential for website owners.

Taking so much time to design the perfect blog, only to have it looking like a jumbled mess on mobile devices, is incredibly frustrating and will make people leave your site quicker (increasing your bounce rate). A study has shown that non-mobile-friendly sites have been dropping in the rankings and disappearing from Google’s top pages, which is obviously terrible in regards to SEO.

2. Using Keywords

When you use search engines, the specific words and phrases you enter are known as keywords. When these keywords are searched for online, the websites that appear first – and therefore have the most traffic and visitors – are those that have content featuring those keywords.

The use of relevant keywords is an efficient way of increasing the number of people who stumble upon your site. Making sure to use keywords that people will actually search for is vital. By using overcomplicated and unique keywords, there’s a much slimmer chance of your site ranking well.

3. Web Hosting Choice

Unless you use a free service like WordPress, you will have purchased web hosting services by now. As shared website hosting is the cheapest option, it’s the usual choice to get a website or blog off the ground. While this may be ideal to stick to a tighter budget, shared web hosting is limited in regards to the amount of available bandwidth and web space.

Upgrading to a more advanced website hosting service will prevent you from suffering slow loading times or downtime due to high volumes of traffic. There are a few different types of web hosting (VPS hosting, dedicated servers, cloud hosting), all of which have their own benefits. It’s a good idea to find out some more information about each type of web hosting and establish which is best for your blog.

4. Layout and Design

The layout and design of your blog play vital roles in its ability to engage and maintain the attention of your audience. If web users don’t like what they see, or an unnecessary clutter of images and widgets is making the experience a bit of a nightmare, they’ll be closing the tab real quick. Opting for a simple, professional-looking theme will make your blog easier on the eye and let your content do the talking.

You also have to consider how user-friendly your site’s design is. If it looks amazing but is an absolute nightmare to navigate between pages and use menus, it’s a safe bet that people will opt for a blog that is more fluent and less annoying to use.

5. SEO-Optimised Content

As a blogger, you’ll be familiar with, or at least aware of, SEO: marketing techniques that assist your site in its quest to rank highly on search engines. This will help you to become authoritative in your chosen niche, increasing the amount of traffic your site receives in the process.

If your website’s content features a large number of high-quality backlinks, it’s extremely beneficial for SEO. Linking to high-authority relevant sites will demonstrate to search engines that your blog is relative to the subject matter and therefore will make you rank higher on search query pages.

There are so many ways a website can be changed for the better, whether it’s aspects of design, upgrading your web hosting service, or optimising content to benefit your blog’s SEO potential. The tips above are an ideal starting point for giving your blog a boost in productivity and helping your site to perform better across the board.

Want more blogging tips? Find out how blogging can help your CV, Google Analytics basics for bloggers, and the blogging mistakes I made when I started this blog.

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