When I went back to blonde last month [see here], I knew I would be risking damaging my hair. Unfortunately I was right, as my hair felt really dry and damaged since I got it done. Fortunately, this happened just in time for Joico’s new hair care range designed specifically for blondes – the Joico Blonde Life Range. I’ve been trying out the products and have been thrilled with the results so far!
Joico is a hair care brand that is renowned for its exceptional quality products. In fact, whenever I mentioned that I was trying out some new Joico hair care products, my family and friends all mentioned that they love the brand or have heard great things about it!
Unless you were born with naturally light coloured hair, going blonde normally means having to bleach your hair, which can really damage the structure of your hair, causing it to go brittle and dry. Add to this any heat styling and your hair well and truly doesn’t stand a chance at looking healthy!
Fortunately, Joico understand the (only) downside of going blonde and have formulated a new range specifically for blondes. The Joico Blonde Life range consists of a Brightening Shampoo, Brightening Conditioner and Brightening Masque. The range is sulfate-free and full of all the goodness that blonde hair craves including Tamanu Oil, which is packed with Omega oils to hydrate and strengthen the hair, as well as Monoi Oil, which is rich in essential fatty acids to protect the hair from environmental damage and a Bio-Advanced Peptide Complex.
Starting from the Brightening Shampoo, I knew this would be good from the first time I applied it to my hair. The shampoo is quite thick, so you only need a small amount, and unlike most shampoos, it also feels really nourishing! The shampoo gently cleanses the hair whilst removing unwanted brassy tones. Moving on to the Brightening Conditioner, this claims to combine the lightness of a lotion with the strength of a serum to hydrate the hair without weighing it down – and that is exactly what it does! Even after leaving the conditioner on for just 2 minutes, it made such a huge difference to the way my hair felt afterwards – super soft and shiny, even better than my hair looked pre-bleach!
For those days when your hair needs a little more extra TLC, the Brightening Masque is the perfect addition to your hair care routine. The masque adds extra hydration, as well as neutralising any chlorine and removing trace minerals from the hair to prevent it from looking dull and help it look super shiny!
Have you tried any products from Joico?
*This post contains PR samples.*