As Christmas approaches and with the new year just around the corner, now is the time to get your blog ready to start 2017 as you mean to go on. For anyone with a blog, the late winter months are a prime opportunity to get organised, set your goals and prepare for the next twelve months.
Here are some handy tips to ensure that your blog starts 2017 on the right track.
Time to Get Organised
Keeping your blog organised might seem like a big ask — especially with so many moving parts that go into maintaining a successful blog. But you’ll soon find that a bit of pre-planning and organisation will benefit all areas of your personal corner of the internet.
In terms of your content, a great way to stay organised is by creating an editorial calendar. It doesn’t have to be anything too fancy; just a simple spreadsheet will do the job. Planning your content for the early months of the 2017 will help you to stay in the habit.
Relevant Content is More Effective
December is a crucial time for any blogger, whether it’s taking advantage of the busy Christmas period, or preparing for the excitement of the new year. So if you want to get the most out of your website during this time, you need to be producing relevant content. Not only will this attract more readers, but creating relevant content can also help your SEO – check out my tips for improving your SEO here. If your current and upcoming content has no relevance to the festive season or the new year, you’ll get lost in the noise and be missing out on a massive opportunity to boost your blog’s traffic and exposure.
Preparing Content in Advance Can Be a Life-Saver
The beginning of a new year can often provide you with a head-start with regards to work productivity. Getting back into a professional mindset after the Christmas holiday can be difficult; this is why having pre-written content ready to publish will come in handy when you have other tasks to get on with and motivation is, understandably, a little lower than usual after all the celebrations.
Preparing relevant content in advance for the new year will help you to get a flying start when your creative juices may be lacking. Preparing some content for the first few weeks of January will give you a huge boost heading into the new year and allow you to maintain an active web presence during this time.
Make Any Necessary Performance Upgrades — Like Web Hosting
How well did your blog perform in 2016 from a technical standpoint? If you experienced any issues due to poor performance or underpowered website hosting, then you shouldn’t wait until the new year to make some improvements. Doing so now will make sure you head into 2017 with a more refined and reliable blog. Web hosting will play a vital role in providing you with a site that works efficiently and has high-quality technical performance. If you found that your site was slow or unable to handle a high amount of traffic at times this year, your web hosting service may have been the cause.
The Christmas and new year periods are a prime time for bloggers to get more traffic, so once you get some of that traffic heading in your direction, you want to make sure that your site has the capability to handle it and to stay online with quality web hosting. If you need advice about upgrading your website hosting service, you should seek the advice of your web hosting provider. Certain types of web hosting are scalable, so you can assign the bandwidth and disk space amount to suit your needs. Failing that, you can simply change your web hosting to a more advanced service from your current one.
Stay Active Throughout the Build Up to New Year
It’s easy to get caught up in the chaos of Christmas and find yourself behind with updating your website. However, it’s a good idea to take advantage of the festive season on your blog. Taking part in Blogmas by aiming to post an article every day in the build up to Christmas is a great challenge you can do at this time of year.
You also have to consider SEO. Search engines love consistent, high-quality content, so by going off the radar, you’re harming your chances of increasing your site’s ranking over Christmas.
This time of the year is always important for any blogger, as it’s an ideal time to reflect on how well your website has performed throughout the last twelve months. We’re all prone to some reminiscing and planning as one year switches to the next, and you can begin to make plans to carry your website’s momentum over to 2017. Check out my top 5 most popular blog posts of 2016 here.
Not only do you have two themes with an abundance of topics to cover for your niche in Christmas and the New Year, but the increase in online traffic at this time of year will give you a much better chance of increasing your audience. Putting your feet up for most of December may seem like a lovely idea at times, and you certainly should give yourself some time to rest, but actively working on improving your blog at this time of year will definitely give you more satisfaction!