I’m a self-confessed Twitter addict, and have been ever since 2009! And contrary to what some people may think, Twitter isn’t all about scrolling through tweets whilst procrastinating (although, admittedly it is part of the Twitter experience!). Twitter is a fantastic way of networking with people in your industry, and can be a valuable tool when it comes to promoting your blog. In fact, Twitter is one of the biggest traffic drivers to my blog!
Here are my top tips for making the best use out of Twitter when it comes to promoting your blog:
– Use appropriate hashtags
It can be very useful to use appropriate hashtags when promoting blog posts, especially if your Twitter following isn’t huge. Using hashtags such as #bbloggers (beauty bloggers), #fbloggers (fashion bloggers) or #lbloggers (lifestyle bloggers) can help you connect with other bloggers who may very well be interested in reading your content.
– Tag any brands you mention
Mentioned a brand in your latest blog post? Tagging the brand on Twitter by @-ing them can not only help you get noticed by the brand, but it can also result in the brand RT-ing your tweet to their (many) followers.
– Interact with other bloggers
Using Twitter only to promote your blog not only results in your account looking quite spammy (and who would want to follow a spammy account?), but it also takes away most of the fun! Twitter is a great way of interacting with other bloggers, giving or receiving product recommendations and ultimately making new friends!
– Join weekly blogger chats
One great way of interacting with other bloggers is by joining in some of the many blogger chats which take place on Twitter. Plenty of chats take place every evening, each one allowing bloggers of all topics to connect with each other. Take a look at this blogger chat schedule and search for the relevant hashtag at the scheduled time to join in the conversation.
– Use images
I always find that tweets containing an image always receive much higher engagement than other tweets when promoting blog posts on Twitter. People are somehow more likely to notice your tweet and click through to the blog post if there’s an eye-catching image in there.
– Schedule tweets
You may have written your best post yet, however no one’s going to know about it unless you talk about it! If you know you’re not going to have time to promote your blog post on the day it’s scheduled to go live, it might be a good idea to schedule some tweets in advance! There are many tools you can use to schedule tweets, however my favourite one is Tweetdeck.
– Tag RT accounts
RT accounts have cropped up all over Twitter over the last 1-2 years – and they can be a great source both to discover new blogs, as well as to help get your blog out there. Tagging one of the many RT accounts at the end of your tweet will get you RT’d to the account’s (many thousands of) followers. Some of my favourite RT accounts are @UKBloggers1, @LovingBlogs and @FemaleBlogerRT