HOW TO GET INTO DIGITAL MARKETING

6 April 2016





"What do you want to be when you grow up?" is probably one of the questions I dreaded most when I was younger, and thinking back that was quite understandable as the job I'm currently in was virtually non-existent back then.  I work in digital marketing, and have been for just over a year now.  I started out as an intern while I was completing my degree in psychology.  Although I really enjoyed my time at university studying psychology and found it really interesting, I couldn't help noticing that I was somehow drawn to digital marketing all along.  In fact, a big part of running a blog is all about digital marketing!  So if you're looking for some tips on how to get into digital marketing you've come to the right place.

Tip 1: Start by taking a look at the requirements of current vacancies which interest you.
As I was studying psychology, I was aware that although it's sort of related to marketing, I wasn't going to be awarded with a degree in marketing at the end of it and that's alright!  I started out by taking a look at current vacancies for roles which I was interested in on websites such as Spotlight Recruitment, and understanding what sort of requirements are needed to get into digital marketing. Luckily, most jobs in digital marketing don't require you to have a degree specifically related to marketing (although this helps!).  The most important thing which companies look for is experience, so it's worth taking a look at what kind of experience is required of you and think of ways in which you can gain that sort of experience.

Tip 2: Gain some experience, it's easier than you think.
There are so many ways that you can gain experience in digital marketing - and this doesn't mean applying for an internship straight away.  Starting your own blog is a fantastic way of practising some of the skills needed in digital marketing, and it's something which you can do from the comfort of your own home whilst studying or working. Companies generally require people who work in digital marketing to have strong content writing skills, an understanding of SEO, experience in using Google Analytics, and the ability to manage different social media channels - all of which are skills you can practise by having your own blog!  It's also a good idea to mention your blog in your CV, especially if you've been working on it for a while (1+ years).  You can also read up about various aspects of digital marketing online - there are plenty of resources!  Check out my SEO tips for beginners.

Tip 3: Apply for roles which match your skill set.
Once you have gained some skills in digital marketing, either by working on your own blog, or helping to manage a company's online presence, it's time to look for entry-level jobs which will allow you to further develop your skills.  I decided to apply for an internship in digital marketing whilst I was completing my degree at the beginning of last year.  I was aware that although I did gain some experience through blogging, working within a digital marketing agency would allow me to gain a more in-depth knowledge of digital marketing.  It also allows you to learn new things such as the best practises when it comes to email marketing or online advertising and it's a great way of getting constructive feedback on how you can improve your skills.  In addition to this, proving yourself to the company throughout an internship is a great way of getting a job in digital marketing!

I hope you've found this post useful if you're looking to get into digital marketing.  If you've got any questions, feel free to tweet me or email me and I'll get back to you as soon as I can.

FOLLOW
Twitter | Bloglovin | YouTube | Instagram | Facebook

*This is a sponsored post. All opinions are my own, honest opinions.*


Latest Instagrams

© Beauty and the Bird. Design by Fearne.